![](https://cdn.prod.website-files.com/640151215ab3a766d1375ff1/65962d672b5c3b8bbc65b5e3_NFT-GIF.gif)
X Games
Xperience
![](https://cdn.prod.website-files.com/640151215ab3a766d1375ff1/65965b79c1d5c1ea180bd06b_Header%20-%20xgames.webp)
Launching rewards for X Games fans with AI, AR and IRL experiences.
![](https://cdn.prod.website-files.com/640151215ab3a766d1375ff1/65937eccd854e03b88f8988c_X_Games_logo.svg%20(1).png)
Challenge
X Games was seeking proven strategies to engage new and existing fans around X Games California 2023.
approach
X Games partnered with Visa Web3 Solution, powered by SmartMedia Technologies, to launch a Web3 loyalty program – acquiring and engaging fans through gamified experiences.
Web3 loyalty redefines the value exchange between fans and brands. X Games offered rewards from both itself and partners – such as VIP access to events and branded merchandise – which fans could redeem in the X Games marketplace.
Users were incentivized to engage with the brand and key sponsors, from following socials to watching videos and sharing with friends to earn more entries in a gamified giveaway. Users designed a personalized membership badge using AI, unlocking unique rewards. Prize Drops were released across the venue. When users picked up tokens, they tapped to reveal rewards.
Leveraging a few of the building blocks of Web3 utility, X Games achieved flexible campaign goals: acquiring new members and engaging them through gamified experiences.
![](https://cdn.prod.website-files.com/640151215ab3a766d1375ff1/65962cb4c358beca670993d0_X%20games%20-%20casestudy%202.webp)
![](https://cdn.prod.website-files.com/640151215ab3a766d1375ff1/65965b0305876beb5bd95ac7_X%20games%20-%20casestudy%207.webp)
![](https://cdn.prod.website-files.com/640151215ab3a766d1375ff1/659b46b9589d4584c9fc68ec_X%20games%20-%20casestudy%208.webp)
![](https://cdn.prod.website-files.com/640151215ab3a766d1375ff1/65962cb445084a14ff3c593f_X%20games%20-%20casestudy%209.webp)
![](https://cdn.prod.website-files.com/640151215ab3a766d1375ff1/65962cb4c358beca670993d0_X%20games%20-%20casestudy%202.webp)
![](https://cdn.prod.website-files.com/640151215ab3a766d1375ff1/65965b0305876beb5bd95ac7_X%20games%20-%20casestudy%207.webp)
![](https://cdn.prod.website-files.com/640151215ab3a766d1375ff1/659b46b9589d4584c9fc68ec_X%20games%20-%20casestudy%208.webp)
![](https://cdn.prod.website-files.com/640151215ab3a766d1375ff1/65962cb445084a14ff3c593f_X%20games%20-%20casestudy%209.webp)