Laguna Phuket


Traveler experiences got an upgrade at Laguna, Phuket


To create an activation that increases brand awareness, drive sales, and enhance travel with an integrated, engaging digital and IRL experience.


Users collected NFTs in an AR Scavenger Hunt and turned them into real-life experiences. 10 digital objects placed around Laguna Phuket revealed special prizes. Commercial offers were sent as NFTs to guests’ wallets, which could be redeemed during their stay. These NFTs were filled with rich content, like videos , fun facts, and unique QR codes that users redeemed for discount vouchers at the spa, golf course and restaurants.