SMART
MEDIA
TECHNOLOGIES
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Fjällräven

Always-On Loyalty

2018-present

Building an ecosystem of fans with 45% higher LTV.

Challenge

Acquire and convert new fans into loyal customers.


approach

Integrate Web3 solutions into omnichannel marketing strategy, and leverage data-driven programmatic media solutions, to obtain, engage and build loyalty with fans.

Since 2017, Fjällräven has partnered with SMT to bring gamified giveaways and AR experiences to fans, creating an always-on cadence of campaigns that not only acquire new customers, but educate fans on brand values and products.