Professional Bull Riders

Teams Fantasy League


Bringing web3 to cowboys through NFT Trading Cards & the first web3 fantasy game in the history of bull riding.


Drive revenue and digital engagement amongst PBR fans.


Acquired fans through a smarter sweepstakes solution – The Bucking Bull Giveaway – and launched an engagement- and revenue-driving fantasy league for the inaugural season of PBR Teams.

Professional Bull Riders and SmartMedia Technologies brought web3 to cowboys. First, PBR offered up the prize of ceremonial ownership of a bucking bull named Delbert Sr and a digital certificate of authenticity NFT. 

PBR then dropped 100+ digital interactive Trading Cards featuring PBR riders and bulls. 

When PBR launched their first-ever PBR Team Series, we dropped a collection of Teams digital trading cards through the 8-Second Drops Daily Challenge campaign, where fans completed challenges to claim exclusive mystery packs of trading cards, which were revealed at the start of the PBR Teams season. 

But it didn’t stop there. Fans then used their digital trading cards to build their PBR Fantasy Lineup. When riders scored points in the arena, users earned points in their PBR Wallet and climbed the PBR Fantasy Leaderboard.

Fans purchased the cards of their favorite Team Series riders in the PBR branded marketplace fully integrated inside the PBR wallet, driving revenue alongside the first web3 fantasy game in the history of bull riding.

And that’s how PBR brought NFTs to cowboys.