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How Huntington Turned Next-Gen Attention into Brand Action
Huntington National Bank wanted to do more than show up at university events and local festivals, they wanted to spark real interaction with the next-gen cardholders. So they launched a mobile-first activation that gave fans something fun to tap into: quick actions, instant wins, and playful moments that rewarded curiosity. The result? Fans explored, engaged, returned and delivered measurable outcomes well beyond a standard event presence.
I can’t say enough about how amazing this strategy is and the hype from cross-functional and product partners validates that.”
The Mission
Huntington knew younger consumers wouldn’t be won over by a booth and some branded tote bags. They needed a way to stand out at university events and local festivals, something quick, fun, and worth a phone tap. The goal: turn foot traffic across Chicago and Denver into website visits, social follows, and valuable signals that could fuel future marketing. The challenge was clear: make a banking brand feel engaging to Gen Z.
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The Experience
We built a gamified experience that pulled young consumers into Huntington’s world with quick, engaging actions that felt more like discovery than marketing. Whether they were answering light trivia, checking out a product moment, following on social, grabbing something fun in AR, or trying their luck at a quick Instant Win reveal, each interaction earned entries and nudged them deeper into the experience.
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The Results
So, what happens when you make a bank feel less like a bank?
- Thousands played
- 44% of participants visited the bank’s website
- 46% followed Huntington on social
- 48% participate in the Instant win
- 3.8 avg outcomes per users
Huntington turned festival foot traffic and university buzz into real digital engagement, proving that when the experience is fun and rewarding, even a bank can become a brand younger audiences want to interact with.
Samsung
Samsung activated their Olympic CSR mission inside My Olympic Rewards, the official Paris 2024 fan engagement platform, enabling fans to move, create and solve challenges while generating measurable participation, first-party insights and stronger performance than traditional sponsorship formats.
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