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How Huntington Turned Next-Gen Attention into Brand Action
Huntington National Bank wanted to do more than show up at university events and local festivals, they wanted to spark real interaction with the next-gen cardholders. So they launched a mobile-first activation that gave fans something fun to tap into: quick actions, instant wins, and playful moments that rewarded curiosity. The result? Fans explored, engaged, returned and delivered measurable outcomes well beyond a standard event presence.
I can’t say enough about how amazing this strategy is and the hype from cross-functional and product partners validates that.”
The Mission
Huntington knew younger consumers wouldn’t be won over by a booth and some branded tote bags. They needed a way to stand out at university events and local festivals, something quick, fun, and worth a phone tap. The goal: turn foot traffic across Chicago and Denver into website visits, social follows, and valuable signals that could fuel future marketing. The challenge was clear: make a banking brand feel engaging to Gen Z.
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The Experience
We built a gamified experience that pulled young consumers into Huntington’s world with quick, engaging actions that felt more like discovery than marketing. Whether they were answering light trivia, checking out a product moment, following on social, grabbing something fun in AR, or trying their luck at a quick Instant Win reveal, each interaction earned entries and nudged them deeper into the experience.
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The Results
So, what happens when you make a bank feel less like a bank?
- Thousands played
- 44% of participants visited the bank’s website
- 46% followed Huntington on social
- 48% participate in the Instant win
- 3.8 avg outcomes per users
Huntington turned festival foot traffic and university buzz into real digital engagement, proving that when the experience is fun and rewarding, even a bank can become a brand younger audiences want to interact with.
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Skyline Chili turned fan passion into measurable ROI with a gamified AR treasure hunt that drove tens of thousands of visits and made loyalty… deliciously fun.
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