Ready to turn your sponsorship into real outcomes?
Start a low-lift pilot that proves what sponsorship can deliver.
Turn fandom into Business outcomes
Drive acquisition, fuel repeat engagement, and prove ROI across every fan touchpoint
Deploy better fan engagement — fast. Modular, mobile-first experiences that gamify first-party data collection and incentivize consumer actions. Designed to convert at every stage of the funnel and drive measurable results; your program can scale as your needs grow.
Trusted by the world's biggest brands
The ROI problem in Sports sponsorship
Billions spent. Still most sponsors stay stuck at impressions without clear ways to measure or tap fandom for the long haul.
Fans expect more
With 78% of Gen Z seeking personalised digital experiences, sponsors are shifting budget into digital activations, now one of the fastest-growing lines in their sponsorship portfolio.
Data goes uncaptured
Cookie loss and shrinking addressability, leaves most sponsors reaching just 23% of the fans they pay to target, with data stuck on third-party sites.
ROI is unclear
Sponsorship spend is set to reach $140B by 2030, yet 69% of decision-makers still can’t prove ROI, because their data is scattered across disconnected channels.
The platform built for perfomance
Capture consented data, drive measurable and repeat engagement, and turn casual fans into loyal brand advocates
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Driving results that matter
Traditional Sweepstakes collect emails. Do that, and then some.
Turning Olympic Sponsorship into Measurable Fan Action
EMEA
Sponsors
Company name
Samsung activated their Olympic CSR mission inside My Olympic Rewards, the official Paris 2024 fan engagement platform, enabling fans to move, create and solve challenges while generating measurable participation, first-party insights and stronger performance than traditional sponsorship formats.
150K
verified fans onboarded
6x
higher engagement than traditional sweepstakes
83%
challenge completion rate
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How Leading Sponsors Are Turning Fan Attention into Measurable ROI
From global events to season-long campaigns, SMT helps sponsors turn engagement into outcomes
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Read case study
Events bring the crowds. Huntington brought the experience. With a mobile-first, gamified activation across Chicago and Denver, HNB gave next-gen consumers a reason to engage and a reason to come back.
Outcomes:
44%
of participants were incentivized to visit HNB’s website
3.8
avg outcomes per user
Read case study
The 49ers “Sleep Over” giveaway delivered far more than a list of addresses. Fans completed quizzes, picked pillows, explored products, watched videos, and followed on social, generating a measurable ROI that exceeded expectations.
Outcomes:
$129K
delivered value
3x
higher Fan engagement compared to traditional sweepstakes
11,000+
verified emails collected
Read case study
Polkadot activated its Inter Miami CF sponsorship with a global rewards program that let fans earn points, entries and instant wins, generating behavioural insights and measurable value for both the sponsor and the club.
Outcomes:
89%
of fans engaged from home
7
engagement activities completed per fan on avg
520+
rewards redeemed
Performance-based pricing that scales with results
We price the same way you measure success, by outcomes. With SMT you only pay for real fan engagement.
Marketing outcomes:
Social Follow, Friend Referral and Website visits
Trivia and video watch
Mini Games and app download
Business outcomes:
Quiz, survey and vote (1PD)
On-site QR scan and geo-based AR drop (drive footfall)
Enroll card / Card Linking
Spend outcomes:
Receipt scanning
SKU Level Rewards
Starter
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Plus
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Pro
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