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TURN FANDOM INTO BUSINESS OUTCOMES

Go beyond impressions. Capture first-party data, track fan interactions, and prove real ROI.

With SMT, sponsors deploy gamified, mobile-first activations that turn every touchpoint into a measurable outcome: first-party data, customer acquisitions, site visits, and more. Built for sponsors. Loved by fans. Live in 4 weeks.

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Opportunity

not just impressions, measurable impact

Fans demand more than logos on boards. Sponsors need measurable impact, not just impressions.
Visibility without attribution
72%
of sponsors say it’s hard to tie exposure to outcomes
Limited Fan Data = Limited Follow-up
>80%
of activations fail to capture usable first-party data
Already Driving Value, But Can’t Prove It
10%
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Fan experience

Engage fans at game speed

Capture attention, drive action, and deliver results. All in one seamless fan journey.
Acquire fans with consent
Engagement that drives outcomes
Reward everyday fandom
From the first touchpoint, make it easy for fans to discover and opt in.
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Meet fans where they are
In-stadium or at home, turn everyday fandom into first-party data with a seamless, two-tap sign-up.
Consent-first data capture
Capture consented data at scale, fully GDPR and CCPA compliant.
Real-time CRM integration
Every fan interaction flows directly into your CRM in real time, unlocking segmentation, retargeting from day one.
From the first touchpoint, make it easy for fans to discover and opt in.
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Engage next-gen fans
Attract and retain younger audiences through fun, gamified, and personalized challenges.
Marketing & business outcomes
Go beyond impressions and prove ROI through social follows, referrals, trivia, and branded videos, all tied to trackable audience behavior.
Spend outcomes
Track card-linked and SKU-level activity to attribute purchases, optimize incentives, and measure revenue impact.
Give fans instant gratification and keep them coming back.
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Drive earn & burn
Every fan interaction earns points, redeemable for low- or no-cost perks. Incentivize repeat engagement with gamified earn-and-burn mechanics that keep fans coming back.
Loyalty media network &merchant-funded offers
Fans access a marketplace of shared perks from sponsors within the same program, unlocking more value with every point burned. Brands gain amplified exposure, shared acquisition, and smarter reward delivery at scale.
No Point Liability
SMT tokenizes every point earned, removing it from your balance sheet and converting it into a digital asset fans can use like liquid cash.
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Customer spotlight

How Huntington turned next-gen attention into brand cction

Events bring the crowds. Huntington brought the experience. By launching a mobile-first, gamified activation across Chicago and Denver, HNB gave next-gen consumers a reason to engage, and a reason to return.
Outcomes:

44% of participants were incetivized to visit HNB's website

3.8 avg outcomes per user

Products:

44% of participants were incetivized to visit HNB's website

3.8 avg outcomes per user

“I can’t say enough about how amazing this strategy is - and the hype from cross-functional and product partners validates that.”

‍

Lauren Geiser, VP, Performance Marketing

Read case study

Performance-based pricing that scales with results

We price the same way you measure success, by outcomes. With SMT you only pay for real fan engagement.
+12,500
New fans registered
36,000
Game plays logged
6,200
Vouchers redeemed
1.8M
Social impressions
Case studies

How leading sponsors are proving ROI with SMT

From global events to season-long campaigns, SMT helps sponsors turn engagement into outcomes
Case study
sports
Reaching Olympic Fans, One Challenge at a Time

By integrating directly into the MyOlympic Rewards experience, Samsung met fans where they already were; driving over 50,000 sign-ups.

Outcomes:
83%
challenge completion rate
3x
higher fan engagement compared to traditional methods
Read full case study
Case study
Brands
How to transform a sweepstake into an engagement engine

The 49ers “Sleep Over” giveaway delivered more than a list of addresses. Fans completed surveys, picked pillows in AR, watched videos, and followed on social; generating a measurable ROI that beat expectations.

Outcomes:
129K
delivered value
3x
higher fan engagement compared to traditional methods
Read full case study
Case study
sports
Connecting fans between the flames

The IOC reimagined sponsorship with a platform that worked for both sides. Fans earned, played, and redeemed; sponsors gained data and ROI.

Outcomes:
87%
activation completion rate
4.6X
higher fan engagement than benchmark campaigns
Read full case study
Read more case studies
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REady to turn sponsorship into outcomes
Be live in 4 weeks. Start a pilot today and see results this season
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