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IMCF Rewards: A Global Reward Engine for Inter Miami CF Fans
Polkadot elevated its Inter Miami CF sponsorship by launching a global rewards ecosystem that recognised and rewarded everyday fandom. Fans earned points, unlocked in-stadium bonuses and collected entries toward a premium Dream Trip experience. The activation replaced traditional visibility-only sponsorship with a measurable, participation-driven model that delivered clear behavioural insights and deeper engagement for both Polkadot and the club.
The Mission
Most sponsorships live on boards, banners and digital rotations. They show up on matchday but don’t record who actually engages. Polkadot wanted a different playbook. The objective was to turn a standard sponsorship asset into a fully measurable fan interaction layer, rewarding supporters for the way they follow the club and capturing first-party insights with every action.
The Experience
IMCF Rewards created a mobile-first engagement loop where every fan action counted.
Supporters worldwide completed challenges like watching content, answering surveys and quiz, playing minigames, joining social channels and inviting friends. Each action earned points redeemable in the marketplace for mystery boxes, signed merchandise and exclusive digital collectibles and entries toward the Dream Trip sweepstakes, offering a fly-to-Miami suite experience with premium access.
Inside DRV PNK Stadium, Polkadot extended their visibility by embedding scannable QR codes across key locations. Instead of signage that ended at awareness, each scan unlocked instant bonuses: more points, surprise rewards or additional entries.
The Results
When Polkadot shifted from pitchside presence to active participation, the impact became clear.
- 89% of fans engaged from home, while 11% signed up in-stadium
- 40% of fans interacted with Polkadot by watching a video or visiting their website
- 520+ rewards claimed
- 7 activities completed per fan on average
- Card linking captured SKU-level spend at the MLS store
The program rewarded supporters for how they engage with the club and gave Polkadot a constant feed of measurable fan actions tied directly to their sponsorship.
Filson (Kraken partnership)
Filson turned their Seattle Kraken partnership into an interactive, in-arena fan experience, blending AR puck pickups, instant wins, and brand discovery to drive thousands of emails and real foot traffic into their flagship store.
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