Proven outcomes across fintech, sports & brands

Our case studies show what’s possible when activations are built for outcomes. From card issuers to global sponsors to consumer brands, SMT powers experiences that capture first-party data, prove impact, and scale with ease. Explore how organizations like yours are using SMT to deliver results that matter.

Pepsi Pass: Sip, Scan, Win, Repeat
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UK + Ireland
Brands - CPG

Pepsi Pass turned QR scans on UK and Ireland cans into a six-month stream of games, challenges and rewards, creating a sustained value exchange that drove repeat engagement and delivered high-signal consumer insights.

49K
signups across the UK and Ireland
62%
opted into further marketing
20
data points collected per user into Salesforce
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Polkadot activated its Inter Miami CF sponsorship with a global rewards program that let fans earn points, entries and instant wins, generating behavioural insights and measurable value for both the sponsor and the club.

Outcomes:
89%
of fans engaged from home
7
engagement activities completed per fan on avg
520+
rewards redeemed
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Samsung activated their Olympic CSR mission inside My Olympic Rewards, the official Paris 2024 fan engagement platform, enabling fans to move, create and solve challenges while generating measurable participation, first-party insights and stronger performance than traditional sponsorship formats.

Outcomes:
150K
verified fans onboarded
6x
‍higher engagement than traditional sweepstakes
83%
challenge completion rate
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Across two major events, SMT helped X Games convert live-event excitement into a connected fan base, collecting verified emails, surfacing fan preferences, and delivering measurable value for partners.

Outcomes:
5,000+ ‍
verified Email Collected
1m 36s
average dwell time
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A nationwide WebAR music hunt across five Australian cities that brought Jack Daniel’s closer to next-gen consumers through AR exploration, exclusive artist content and collectible digital rewards.

Outcomes:
8,000
fans played across cities
3m 35s
avg dwell time
7,400
prizes claimed through AR exploration
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OKX and Man City brought a digital twist to the U.S. tour with an AR collectible quest that turned everyday city landmarks into interactive touchpoints driving awareness for the club and its partners.

Outcomes:
62%
minted their digital collectibles on chain
66%
opt-in to ongoing marketing communications
52%
of fans won a reward, after completing the collectible challenge
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Filson turned their Seattle Kraken partnership into an interactive, in-arena fan experience, blending AR puck pickups, instant wins, and brand discovery to drive thousands of emails and real foot traffic into their flagship store.

Outcomes:
11,900+
verified emails collected
3,500+
in-arena sign-ups
6.7
avg outcomes per user
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Skyline Chili turned fan passion into measurable ROI with a gamified AR treasure hunt that drove tens of thousands of visits and made loyalty… deliciously fun.

Outcomes:
61,000+
in-store visits across participating locations
81%
lower cost per visit3
37,000+
fans joined the AR hunt
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Events bring the crowds. Huntington brought the experience. With a mobile-first, gamified activation across Chicago and Denver, HNB gave next-gen consumers a reason to engage and a reason to come back.

Outcomes:
44%
of participants were incentivized to visit HNB’s website
3.8
avg outcomes per user
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The 49ers “Sleep Over” giveaway delivered far more than a list of addresses. Fans completed quizzes, picked pillows, explored products, watched videos, and followed on social, generating a measurable ROI that exceeded expectations.

Outcomes:
$129K
delivered value
3x
higher Fan engagement compared to traditional sweepstakes
11,000+‍
verified emails collected