Customer engagement has never tasted this good
Skyline Chili already had a devoted fanbase, they just needed a way to turn that passion into repeat visits and measurable results. So we brought their iconic Coneys into the digital world with a gamified AR experience that rewarded fans for visiting stores, completing challenges, and engaging with the brand. The outcome: tens of thousands of visits, massive engagement, and a dramatically lower cost per visit.
The Mission
Skyline Chili had the kind of devotion most QSRs can only dream of: chili loyalists, cheese-pull enthusiasts, and coney die-hards. But passion alone doesn’t prove ROI. They wanted a way to turn fan love into measurable behavior… without falling back on more discounts or free cheese.
The Experience
We got a little spicy.We took their most iconic item, the Coney, turned it into a digital collectible, and built a gamified AR treasure hunt that sent fans hunting across Skyline locations.Here’s what we cooked up:
- Fans visited restaurant locations to collect Coneys in AR
- Completing challenges earned digital perks
- A custom marketplace made redemption seamless
Bonus: Fans generated viral social content, helping spread the word to the broader fanbase!
The Results
Turns out, when you gamify chili, people show up.
- 81% lower cost per visit
- 61,000+ in-store visits across participating locations
- 37,000+ fans activated through the AR hunt
Fans came. Fans played. Fans craved more.Give people a reason to play and they’ll stick around for the fun (and the chili).
Inter Miami
Polkadot activated its Inter Miami CF sponsorship with a global rewards program that let fans earn points, entries and instant wins, generating behavioural insights and measurable value for both the sponsor and the club.
