Be like a Challenger bank, without the challenge

Drive cardholder acquisition, fuel repeat engagement, and prove ROI through everyday actions

Capture more value at every step of the funnel. Consolidate loyalty, offers, and benefits into a seamless, modular gamified experience that boosts usage and retention, drive first-party data collection and incentivize consumer behaviour.

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Gen Z And Millennials Are Reshaping The Banking Landscape

By 2030, Gen Z and Millennials will hold $33T in spending power.
Most banks still rely on outdated loyalty systems that fail to influence behaviour or keep customers engaged.
Personalization is the loyalty gap

Banks invest in personalization, yet fewer than half of Gen Z and Millennial customers feel recognized or understood, leading to fragmented loyalty and increased switching.

Next-gen consumers demand more

Nearly 9 in 10 younger consumers want help understanding money, but fewer than a third turn to their bank for guidance, leaving a critical engagement opportunity untapped.

Advocacy outperforms incentives

Banks that build strong customer advocacy grow revenue 1.7x faster than peers relying on transactional incentives, with advocates holding more products and a larger share of wallet.

The platform built for PERFORMANCE

Transform every cardholder interaction into measurable business growth through compliant, mobile-first experiences that capture consented data and drive repeat engagement.
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Modern smartphone with a blank white screen and a front camera notch at the top.Mobile app screen showing 'Windy City Wins' contest sponsored by Huntington Bank with options to Follow, Refer a Friend, visit Website, and play Trivia, each with entry counts.
Acquire

Data at your fingertips

Acquire verified cardholders
Capture compliant zero and first party data that integrates directly into your CRM and native banking stack.
Activate next-gen customers
Use mobile-first challenges and gamified onboarding to drive activation and early card engagement.
Attribute growth across channels
Track which campaigns drive card enrollment, and spend with full ROI visibility.
Mobile screen showing a Huntington Bank survey asking which products and services they offer, with options Personal, Business, Commercial, and All The Above; Personal is selected and a Submit button is visible.
Engage

Capture attention and drive action

Keep your card top of wallet
Deliver personalized, gamified experiences that drive card usage and strengthen loyalty.
Convert actions into measurable value
Turn interactions into business and spend outcomes that clearly prove ROI.
Drive repeat engagement
Use ongoing challenges to educate and entertain your audience.
Mobile screen showing a Huntington Giveaway message: 'Congrats! You've unlocked an offer' with a green Huntington logo and a 'Redeem offer' button.
Reward

Deliver smarter rewards

Eliminate point liability
Move points on-chain to remove balance-sheet risk while giving fans a flexible, future-proof reward currency.
Offer smarter, low-cost rewards
Delight users with offers, flexible reward tiers, and personalized perks.
Improve retention and long-term value
Reward everyday card usage with instant, digital incentives that deepen loyalty.
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Built for Financial-Grade Trust and Compliance

SMT meets the highest global standards for data security, privacy, and compliance; empowering financial institutions to innovate with confidence.
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Regulated by Design
Embedded KYC, AML, and regional compliance frameworks, built into every transaction.
Visa Trusted Technology
Industry-Leading Credibility through Visa Partnership
Enterprise-Grade Security
End-to-end encryption, real-time authorisation, and network-level protection for every transaction.
Transparent Data Control
Real-time reporting and audit visibility with full data ownership for issuers and institutions.

How Huntington Turned Next-Gen Attention into Brand Action

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US North America
Sponsors + Issuers

How Huntington Turned Next-Gen Attention into Brand Action

Events bring the crowds. Huntington brought the experience. With a mobile-first, gamified activation across Chicago and Denver, HNB gave next-gen consumers a reason to engage and a reason to come back.

44%
of participants were incentivized to visit HNB’s website
3.8
avg outcomes per user
How Huntington Turned Next-Gen Attention into Brand Action
Read case study

How Leading Global Brands Use SMT to Drive Measurable Engagement

SMT enables global organisations to consolidate digital touchpoints, collect first party data, and generate measurable outcomes across every customer journey.
Read case study

The 49ers “Sleep Over” giveaway delivered far more than a list of addresses. Fans completed quizzes, picked pillows, explored products, watched videos, and followed on social, generating a measurable ROI that exceeded expectations.

Outcomes:
$129K
delivered value
3x
higher Fan engagement compared to traditional sweepstakes
11,000+‍
verified emails collected
Read case study

OKX and Man City brought a digital twist to the U.S. tour with an AR collectible quest that turned everyday city landmarks into interactive touchpoints driving awareness for the club and its partners.

Outcomes:
62%
minted their digital collectibles on chain
66%
opt-in to ongoing marketing communications
52%
of fans won a reward, after completing the collectible challenge
Read case study

Filson turned their Seattle Kraken partnership into an interactive, in-arena fan experience, blending AR puck pickups, instant wins, and brand discovery to drive thousands of emails and real foot traffic into their flagship store.

Outcomes:
11,900+
verified emails collected
3,500+
in-arena sign-ups
6.7
avg outcomes per user

Performance-based pricing that scales with results

We price the same way you measure success, by outcomes.
With SMT you only pay for real fan engagement.
Marketing outcomes:
Social Follow, Friend Referral and Website visits
Trivia and video watch
Mini Games and app download
Business outcomes:
Quiz, survey and vote (1PD)
On-site QR scan and geo-based AR drop (drive footfall)
Enroll card / Card Linking
Spend outcomes:
Receipt scanning
SKU Level Rewards
Starter
M
B
B
Plus
M
B
B
Pro
M
B
B

Ready to Compete Like a Challenger Bank?

Launch a pilot in just 4 weeks and discover how gamified, compliant experiences can re-engage cardholders and prove business impact.
Speak to our team